Top leaders know that branding is not a luxury, it’s a necessity. Becoming an authority means that you and your brand are synonymous with trust and confidence. And your growing brand equity translates to greater pricing power and the ability to reduce marketing costs. The single greatest accelerator for increasing your authority starts with authorship. However, the true power of publishing your book is only realized with a proven media strategy that leverages your status as an author and places you in a category of one with your growing audience.